Spirited Mindset: What Does It Take to Build a Spirit Review & Education Podcast? | The Liquor Connoisseur
- connoisseurofliquo
- May 12
- 2 min read
Updated: 12 hours ago
Before the Liquor Connoisseur became what it is today, Crystal and Roger had to figure out what it was going to be. This episode pulls back the curtain on the process of building a spirits review and education brand from scratch — the decisions, the failures, the framework, and the mindset that made the podcast what it is.
Episode Highlights
Topic: Building a spirit review and education podcast from the ground up
Hosts: Crystal & Roger — founders of The Liquor Connoisseur
Themes: Content creation, brand identity, community building
Podcast name: The Liquor Connoisseur — origin of the name explained
Key insight: The difference between 'drink to remember' and 'drink to forget'
Why They Started
Crystal and Roger didn't start The Liquor Connoisseur because they wanted to be influencers. They started it because they wanted to drink better, learn more, and share that journey with people who were on the same path. The podcast grew out of genuine curiosity — about spirits, about the people who make them, and about what it means to drink with intention.
The Framework: Swirl, Sniff, Sip & Savor
The SSSS tasting methodology that The Liquor Connoisseur teaches — Swirl, Sniff, Sip, and Savor — didn't come from a textbook. Crystal and Roger developed it as a practical framework for people who want to pay attention without feeling like they're in a class. This episode explains where it came from and why it works for audiences who are serious about spirits but don't need sommelier-level vocabulary.
What Building This Actually Took
The honest conversation about what it took to build The Liquor Connoisseur is the most valuable part of this episode for anyone thinking about creating something similar. Crystal and Roger are specific about the consistency, the learning curve, the relationships with distilleries and producers, and the community that makes the brand what it is. It's a blueprint with context.
🥃 Crystal & Roger's LC Recommendations
If you're thinking about starting a podcast or brand: This episode is more useful than most business books. Real experience from two people who did it.
If you're new to The Liquor Connoisseur: Start here. Understanding the why behind the brand makes every other episode more meaningful.
For the philosophy: 'Drink to Remember, Not to Forget' is more than a tagline — it's a framework for engagement with everything you consume. This episode explains what that actually means.
LC Verdict
A rare and valuable behind-the-scenes look at what it takes to build something worth building. Every LC fan should watch this at least once.
Drink To Remember, Not To Forget. 🥃
🥃 Want to Experience This With an Expert?
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