Welcome to Part 1 of our exclusive 3-part interview with Tyree Williams, founder and managing director of Creative Minds CPG Consulting. With over two decades of experience at industry giants like Seagram, Pernod Ricard, and Southern Glazer’s Wine & Spirits, Tyree brings unmatched insight into what it takes to build, grow, and scale a spirits brand in today’s crowded marketplace. In this episode, Tyree shares: His journey from corporate giant to founder How he grew sales by 140% and distribution by 400% for a client What every new liquor brand gets wrong Why hiring a CPG consultant is a game changer for small and emerging brands How brands like Boyd & Blair Vodka and Road 94 broke into Walmart 🎧 Whether you're launching your first spirit or managing a fast-growing label, this episode will show you how to scale smart, avoid costly mistakes, and create shelf-worthy momentum. 🔗 Learn more about Tyree's work at: https://combinemindcpg.com 📌 Don’t forget to like, comment, and subscribe for Parts 2 & 3! #craftspirits #AlcoholBrands #SpiritIndustry #WalmartDistribution #BrandGrowth +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly Spotify: https://podcasters.spotify.com/pod/show/the-liquor-connoisseur Apple: https://podcasts.apple.com/us/podcast/the-liquor-connoisseur/id1719564956 Amazon: https://music.amazon.com/podcasts/d087be1c-d889-4f05-b817-42f1f2a77802 IHeart Radio: https://www.iheart.com/podcast/269-the-liquor-connoisseur-132973963/ Facebook: https://www.facebook.com/theliquorconnoisseur/ LinkedIn: https://www.linkedin.com/company/96279342/admin/feed/posts/ Website: https://www.theliquorconnoisseur.com YouTube: https://www.youtube.com/channel/UCra1BnrdzVRw16XUv5pwzuQ Instagram: https://www.instagram.com/theliquorconnoisseur/?hl=en TikTok: https://www.tiktok.com/@theliquorconnoisseur Merchandise: https://kulturefitz.com/the-liquor-connoisseur/ ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly

Join us as we hear about expansion plans for Lebowski's Taproom. Watch the full interview on YouTube - https://youtu.be/ffYOgB7c5B0?si=Gz1JSXGp8xGbrknC +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #SuccessStory #Entrepreneurship #ColoradoSprings #GrowthHacking #ExpansionPlans #NewLocation #BusinessGoals @LebowskisKool-Luah ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly

How many shots does it take for the avg person to notice the caffeine from Kool-Luah? Try the cofee liqueur that won't keep you up all night! +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #CoffeeLiqueur #CaffeineContent #Alcohol #Drinks #Coffee #Nightcap #Cocktail #Liquor #Caffeine #Spirits @LebowskisKool-Luah ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly

Uncover the secrets of crafting unique White Russian cocktails! Join us as we explore creative variations, from limoncello twists to absinthe infusions, transforming this classic into a flavor sensation when paired with Lebowski's Kool-Luah! Discover exciting new taste combinations and elevate your cocktail game! +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #WhiteRussian #CocktailRecipe #Mixology #BarDrinks #CocktailVariations #Limoncello #Absinthe #CoffeeLiqueur #HomeBar #DrinkRecipes @LebowskisKool-Luah ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly

Join us as we taste box brownies we turned into gourmet brownies with Lebowski's Kool-Luah. Hear Dave's recipe for their version of brownies made from scratch that include Kool-Luah! Their delicious brownie sundae is infused with Guinness and topped with homemade caramel, coffee liqueur ice cream, whipped cream, and cherries. Elevate your dessert game with this incredible brownie recipe! +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #BakingBrownies #BrownieRecipe #GourmetBrownies #DessertIdeas #HomeBaking #BrownieSundae #CoffeeLiqueur #GuinnessBrownies #SweetTreats #CulinaryDelights @LebowskisKool-Luah #theliquorconnoisseur #theliquorlibrary #drinktoremembernottoforget #brownies ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly

Yeah, they went there — and you’ll never look at wings the same way again. Get ready to tantalize your taste buds! +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #DavesStyleWings #SecretRecipe #ChickenWings #KoolLuah #CoffeeLiqueur #NextLevelWings #BoozyBites #LebowskisTaproom #FlavorExplosion #CraftWings #BigLebowskiEats #DrinkToRememberNotToForget #SpiritedCooking ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly

Hear how a trip to Iceland transformed Monica & Dave's vision and the unexpected discovery of a 25-year-old coffee liqueur recipe that changed everything. Watch now! https://youtu.be/ffYOgB7c5B0?si=sDPlRdb1lh7ZnmxX +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #LebowskisTaproom #KoolLuah #LebowskisKoolLuah #LebowskisTaproom #SipSavorAbide #CocktailTime #Mixology #LiquorLovers #BoozyDesserts #DrinkOfTheDay #CraftSpirits #HappyHourVibes #Drinkstagram #CheersToThat ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly​

What do you get when you mix an old family recipe, a vodka base, Colombian coffee, and a Big Lebowski obsession? Lebowski’s Kool-Luah Coffee Liqueur — the smooth, no-burn, mix-it-with-everything liqueur! In this episode of *The Liquor Connoisseur*, we sit down with David Kowalski of **Lebowski’s Taproom** to hear how a forgotten recipe turned into an award-winning spirit now used in: - 50+ White Russian cocktails 🍸 - Boozy brownies & tiramisu 🍫 - Infused chicken wings (!!) 🍗 - Ice cream made with local creameries 🍨 - And yes… even an absinthe-based cocktail. If you’re into coffee liqueurs like Kahlúa, but want something *cooler*, smoother, and way more versatile — this is it. This is the cult classic in a bottle. --- 🎯 **Award-Winning. Vegan. Gluten-Free. Wildly Delicious.** 🌐 Grab a bottle at: [www.lebowskiskoolluah.com](http://www.lebowskiskoolluah.com) 📲 Follow for recipes & updates: [@lebowskiskoolluah](https://www.instagram.com/lebowskiskoolluah) on Instagram @LebowskisKool-Luah +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #theliquorlibrary #theliquorconnoisseur #drinktoremembernottoforget #coffeelovers #liqueur #cocktail #brownies #wings Find The Liquor Connoisseur On Social Media: Spotify: https://podcasters.spotify.com/pod/show/the-liquor-connoisseur Apple: https://podcasts.apple.com/us/podcast/the-liquor-connoisseur/id1719564956 Amazon: https://music.amazon.com/podcasts/d087be1c-d889-4f05-b817-42f1f2a77802 IHeart Radio: https://www.iheart.com/podcast/269-the-liquor-connoisseur-132973963/ Facebook: https://www.facebook.com/theliquorconnoisseur/ LinkedIn: https://www.linkedin.com/company/96279342/admin/feed/posts/ Website: https://www.theliquorconnoisseur.com YouTube: https://www.youtube.com/channel/UCra1BnrdzVRw16XUv5pwzuQ Instagram: https://www.instagram.com/theliquorconnoisseur/?hl=en TikTok: https://www.tiktok.com/@theliquorconnoisseur Dress like a Liquor Connoisseur Merchandise: https://kulturefitz.com/the-liquor-connoisseur/ ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly