Distribution is the hardest part of launching a liquor brand — and Tyree Williams breaks down exactly why. Whether you're a new spirits founder or dreaming of shelf space, this episode will change how you approach the industry. 🥃📉📈 In Part 2 of our exclusive interview with Tyree Williams — a 25-year industry veteran and spirits consultant — we dive deep into the complexities of alcohol distribution, compliance laws, and the real cost of getting your brand onto shelves. What you’ll learn in this episode: 🔹 Why distribution is the most difficult piece of the 3-tier system 🔹 How shelf space is a competitive war — even for major brands like Diageo 🔹 Strategic tips to stand out at retail and in bars 🔹 How laws vary by state and sales channel — and why ignorance can cost you $$$ 🔹 What it really takes to go to market: cost breakdown, legal needs, and scaling 🔹 Why the spirits industry still lacks diversity — and the opportunity that creates 📌 Tyree doesn’t sugarcoat it — but he gives real tools and strategies to help you survive and thrive in this game. 👉 Watch Part 1 if you missed it! https://youtu.be/ZvI_O0I7XM4?si=PQnUPBk4bATT67GW 👉 Stay tuned for Part 3, where we get personal about Tyree’s journey and the global reach of liquor brands. 🕓 Chapters 00:00 – Intro: Why distribution is the hardest part 00:20 – Competing with the big brands for shelf space 01:05 – How to design a distribution strategy 02:15 – Retail training, point-of-sale, and activations 03:10 – Strategy vs. Execution: Why both matter 04:00 – Controlled states, law changes, and costly legal mistakes 06:00 – Startup costs: What it really takes to launch 07:40 – Industry diversity and barriers for Black entrepreneurs 08:30 – Global scale & brand ownership in the spirits world 10:00 – The truth about shelf space and agave spirits’ rise

Hear Rodrigo's story of why he chose to make Bacanora and his journey creating Kilinga #Bacanora #Distillation #theliquorconnoisseur

Learn about the versatility of agave and discover the unique agave types used to create Bacanora. Understand the fascinating process of making this spirit. #AgaveSpirits #Bacanora #Mezcal #Tequila #Agave #theliquorconnoisseur

Embark on a Kilinga Bacanora tasting journey! Learn the proper tasting method for Silvestre, Blanco, and Reposado varieties. Discover how oxidation enhances the complex flavors and aromas of this unique spirit. A must-watch for tequila and mezcal enthusiasts! #Bacanora #Tequila #Mezcal #theliquorconnoiseur

Our journey explores its prohibition, cultural significance, and surprising resurgence with Rodrigo Bojórquez — Master Distiller, Founder, and Chairman of Kilinga Bacanora. Discover the fascinating history of this nearly forgotten Mexican treasure! Comment below if you have tried Kilinga Bacanora. #Bacanora #SonoraMexico #ProhibitionHistory

🔥 Have you ever heard of Bacanora? It’s time to discover one of Mexico’s best-kept spirit secrets! 🔥 In Part 1 of our exclusive interview, Crystal from The Liquor Connoisseur sits down with Rodrigo Bojórquez — Master Distiller, Founder, and Chairman of Kilinga Bacanora — to dive deep into the fascinating story behind this rare agave spirit. 🌵🥃 What you'll learn in this episode: ✨ What Bacanora is and how it differs from Mezcal and Tequila ✨ How Bacanora disappeared for nearly 80 years due to prohibition in Sonora, Mexico ✨ The special wild agave (Agave Angustifolia Pacifica) used to craft Kilinga Bacanora ✨ Why Bacanora has a protected Denomination of Origin (DO) — it can only be made in Sonora, just like Champagne can only come from Champagne, France! ✨ How Rodrigo and his family turned a passion for Bacanora into an award-winning brand ✨ The traditional methods and extreme climate that shape every bottle of Kilinga Whether you're an agave enthusiast, spirits collector, or simply curious about the hidden gems of the liquor world, this episode is a must-watch. Rodrigo also shares a tasting guide so you can truly savor the layers of flavor in Bacanora — from sweet smoky notes to elegant desert complexity. 🌵🎶 👉 Stay tuned for Parts 2 and 3, where we dive deeper into the tasting notes, production secrets, and the future of Bacanora! 📌 Chapters: 00:00 - Introduction to Bacanora 01:00 - The Forgotten Spirit: Bacanora’s History 02:00 - The Wild Agave Behind Bacanora 04:00 - Bacanora’s Protected Denomination of Origin 05:45 - How Kilinga Bacanora Started 08:00 - Rodrigo’s Journey from Hobby to Distillery 09:00 - How to Taste Bacanora Properly 10:45 - Flavor, Aroma, and the Magic of Agave 11:30 - Music and Energy in Fermentation 👇 Let us know in the comments: Have you ever tried Bacanora? How would you describe it compared to Tequila or Mezcal? 💬 If you love learning about spirits from true artisans, hit SUBSCRIBE and turn on notifications! 🛎️ Follow Kilinga Bacanora to learn more about this spirit: Website: https://kilingabacanora.com/ Facebook: @bacanorakilinga Instagram: @kilingabacanora Follow us: Website: TheLiquorConnoisseur.com Instagram: @theliquorconnoisseur TikTok: @theliquorconnoisseur Facebook: @theliquorconnoisseur +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #drinktoremembernottoforget ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly

Uncover the colossal impact of the U.S. market on the global spirits industry! We explore how American brands dominate, command premium prices, and influence international tastes. Discover why everyone wants a piece of the American spirits market! #AmericanSpirits #GlobalSpirits #USMarket #SpiritsIndustry

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