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Why Most New Spirits Brands Fail (And How Tyree Williams Helps Them Win)
14:54

Why Most New Spirits Brands Fail (And How Tyree Williams Helps Them Win)

Welcome to Part 1 of our exclusive 3-part interview with Tyree Williams, founder and managing director of Creative Minds CPG Consulting. With over two decades of experience at industry giants like Seagram, Pernod Ricard, and Southern Glazer’s Wine & Spirits, Tyree brings unmatched insight into what it takes to build, grow, and scale a spirits brand in today’s crowded marketplace. In this episode, Tyree shares: His journey from corporate giant to founder How he grew sales by 140% and distribution by 400% for a client What every new liquor brand gets wrong Why hiring a CPG consultant is a game changer for small and emerging brands How brands like Boyd & Blair Vodka and Road 94 broke into Walmart 🎧 Whether you're launching your first spirit or managing a fast-growing label, this episode will show you how to scale smart, avoid costly mistakes, and create shelf-worthy momentum. 🔗 Learn more about Tyree's work at: https://combinemindcpg.com 📌 Don’t forget to like, comment, and subscribe for Parts 2 & 3! #craftspirits #AlcoholBrands #SpiritIndustry #WalmartDistribution #BrandGrowth +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly Spotify: https://podcasters.spotify.com/pod/show/the-liquor-connoisseur Apple: https://podcasts.apple.com/us/podcast/the-liquor-connoisseur/id1719564956 Amazon: https://music.amazon.com/podcasts/d087be1c-d889-4f05-b817-42f1f2a77802 IHeart Radio: https://www.iheart.com/podcast/269-the-liquor-connoisseur-132973963/ Facebook: https://www.facebook.com/theliquorconnoisseur/ LinkedIn: https://www.linkedin.com/company/96279342/admin/feed/posts/ Website: https://www.theliquorconnoisseur.com YouTube: https://www.youtube.com/channel/UCra1BnrdzVRw16XUv5pwzuQ Instagram: https://www.instagram.com/theliquorconnoisseur/?hl=en TikTok: https://www.tiktok.com/@theliquorconnoisseur Merchandise: https://kulturefitz.com/the-liquor-connoisseur/ ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly
How Lebowski’s Kool-Luah Became the Coffee Liqueur You Never Knew You Needed ☕🍫🔥
30:31

How Lebowski’s Kool-Luah Became the Coffee Liqueur You Never Knew You Needed ☕🍫🔥

What do you get when you mix an old family recipe, a vodka base, Colombian coffee, and a Big Lebowski obsession? Lebowski’s Kool-Luah Coffee Liqueur — the smooth, no-burn, mix-it-with-everything liqueur! In this episode of *The Liquor Connoisseur*, we sit down with David Kowalski of **Lebowski’s Taproom** to hear how a forgotten recipe turned into an award-winning spirit now used in: - 50+ White Russian cocktails 🍸 - Boozy brownies & tiramisu 🍫 - Infused chicken wings (!!) 🍗 - Ice cream made with local creameries 🍨 - And yes… even an absinthe-based cocktail. If you’re into coffee liqueurs like Kahlúa, but want something *cooler*, smoother, and way more versatile — this is it. This is the cult classic in a bottle. --- 🎯 **Award-Winning. Vegan. Gluten-Free. Wildly Delicious.** 🌐 Grab a bottle at: [www.lebowskiskoolluah.com](http://www.lebowskiskoolluah.com) 📲 Follow for recipes & updates: [@lebowskiskoolluah](https://www.instagram.com/lebowskiskoolluah) on Instagram @LebowskisKool-Luah +21 A true connoisseur knows their limit, drink responsibly! #drinkresponsibly #theliquorlibrary #theliquorconnoisseur #drinktoremembernottoforget #coffeelovers #liqueur #cocktail #brownies #wings Find The Liquor Connoisseur On Social Media: Spotify: https://podcasters.spotify.com/pod/show/the-liquor-connoisseur Apple: https://podcasts.apple.com/us/podcast/the-liquor-connoisseur/id1719564956 Amazon: https://music.amazon.com/podcasts/d087be1c-d889-4f05-b817-42f1f2a77802 IHeart Radio: https://www.iheart.com/podcast/269-the-liquor-connoisseur-132973963/ Facebook: https://www.facebook.com/theliquorconnoisseur/ LinkedIn: https://www.linkedin.com/company/96279342/admin/feed/posts/ Website: https://www.theliquorconnoisseur.com YouTube: https://www.youtube.com/channel/UCra1BnrdzVRw16XUv5pwzuQ Instagram: https://www.instagram.com/theliquorconnoisseur/?hl=en TikTok: https://www.tiktok.com/@theliquorconnoisseur Dress like a Liquor Connoisseur Merchandise: https://kulturefitz.com/the-liquor-connoisseur/ ©2025 The liquor Connoisseur, Oklahoma City, OK. Please Drink Responsibly
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