What Is the Sista Supply Chain Network & Why You Should Join | ft. Ursula Dunn | The Liquor Connoisseur
- connoisseurofliquo
- Apr 26
- 2 min read
Updated: 6 days ago
Ursula Dunn joins Crystal and Roger to explain the Sista Supply Chain Network — a community and resource network for women in the spirits supply chain. This isn't a spirits review; it's an episode about the infrastructure that makes diverse ownership in spirits possible.
Episode Highlights
Guest: Ursula Dunn — founder/organizer, Sista Supply Chain Network
Organization: Sista Supply Chain Network — women in spirits supply chain
Focus: Community, resource-sharing, and professional development for women in spirits
Mission: Create pathways for women — particularly women of color — in spirits production, distribution, and retail
Relevance: Why supply chain diversity matters for what ends up on shelves
What the Sista Supply Chain Network Does
The spirits industry's supply chain — from grain to glass — is disproportionately controlled by a small number of major distributors, retailers, and producers. Ursula Dunn founded the Sista Supply Chain Network to create community and resources for women navigating this ecosystem: sharing knowledge about distribution relationships, production access, capital sources, and the professional network that most people in the industry develop through existing relationships they were never invited into.
Why Supply Chain Diversity Matters for Drinkers
The bottles on your shelf are there because of decisions made at every step of the supply chain — production, distribution, retail placement, marketing. When the people making those decisions represent a narrow demographic slice of the population, the bottles that reach consumers reflect that narrowness. The Sista Supply Chain Network is working to change who makes those decisions.
Crystal & Roger's Perspective
Crystal and Roger bring their own experience as brand operators to this conversation — they understand firsthand the supply chain obstacles that face independent producers trying to build something outside the established system. This episode is one of the most practically useful for anyone in or adjacent to the spirits industry.
🥃 Crystal & Roger's LC Recommendations
If you work in spirits: Follow the Sista Supply Chain Network. The community and resources are directly applicable whether you're building a brand, working in distribution, or in retail.
For aspiring spirits entrepreneurs: This episode is the orientation you need for understanding the industry's power structure and where to find support.
For everyone: Support brands founded by the people the Sista Supply Chain Network is building infrastructure for. The connection is direct.
LC Verdict
An important episode that addresses the infrastructure of the industry rather than just its products. Understanding the supply chain makes you a more informed buyer and a better advocate for the brands you love.
Drink To Remember, Not To Forget. 🥃
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