Inside the Packaging R&D Lab: How Spearhead Global is Changing the Game for Spirits Brands
Ever wondered how the packaging of your favorite spirits goes from concept to shelf?
Inside the Episode
Ever wondered how the packaging of your favorite spirits goes from concept to shelf? In this exclusive behind-the-scenes episode of The Liquor Connoisseur, we visit Spearhead Global to meet the team revolutionizing spirits packaging for emerging and premium brands.We talk with the CEO, Heather Fritzsche, and R&D Engineers about bottle design, sustainability, customization, and how they support brands with short runs and big dreams. Whether you're a distiller, CPG entrepreneur, or packaging nerd—this one is a must-watch.👇 Timestamps:00:00 - Intro: Packaging Matters01:32 - Meet the Spearhead Global Team04:15 - Packaging Challenges for Spirit Startups07:48 - Short Run Solutions for Craft Brands10:30 - Sustainable & Custom Packaging Innovations13:15 - Working With Small Distilleries16:42 - Why Packaging Tells the Brand Story19:05 - Supporting Minority and Women-Owned Brands22:00 - Final Thoughts + How to Connect🔗 More from Spearhead Global: www.spearheadglobal.com📬 Book a tasting with us: www.theliquorconnoisseur.com🔔 Don’t forget to Like, Comment & Subscribe📲 Follow us on Instagram, TikTok, Facebook & LinkedIn to Remember, Not to Forget
At a Glance
- Category: Gin & Vodka
- Published: October 12, 2025
- Runtime: 00:27:48
- Presented by: The Liquor Connoisseur
Tasting Notes from the Episode
Whether you're a distiller, CPG entrepreneur, or packaging nerd—this one is a must-watch.👇 Timestamps:00:00 - Intro: Packaging Matters01:32 - Meet the Spearhead Global Team04:15 - Packaging Challenges for Spirit Startups07:48 - Short Run Solutions for Craft Brands10:30 - Sustainable & Custom Packaging Innovations13:15 - Working With Small Distilleries16:42 - Why Packaging Tells the Brand Story19:05 - Supporting Minority and Women-Owned Brands22:00 - Final Thoughts + How to Connect🔗 More from Spearhead Global: www.spearheadglobal.com📬 Book a tasting with us: www.theliquorconnoisseur.com🔔 Don’t forget to Like, Comment & Subscribe📲 Follow us on Instagram, TikTok, Facebook & LinkedIn to Remember, Not to Forget