Have you ever tasted vodka made from sweet potatoes? The Future of Black Spirits with JJ Braden
On this episode of The Liquor Connoisseur, we sit down with JJ Braden — a rising star in the spirits industry and Arkansas-based brand ambassador — for a soulful conversation and an on-air tasting of Delta Dirt Vodka, a
Inside the Episode
On this episode of The Liquor Connoisseur, we sit down with JJ Braden — a rising star in the spirits industry and Arkansas-based brand ambassador — for a soulful conversation and an on-air tasting of Delta Dirt Vodka, a unique, sweet potato based craft spirit from a Black-owned, farm-to-bottle distillery.JJ shares her journey from inventory clerk to brand ambassador, the importance of community representation in liquor, and how she’s educating consumers through tastings, storytelling, and sales. We also dive into:Her experience with the Pronghorn Spirits Prep programWhat it’s like being a Black woman in the alcohol industryHer passion for supply chain logistics and natural ingredientsDelta Dirt’s inspiring origin story and creamy, sippable profileThis episode is a love letter to Black ownership, women in whiskey, and reclaiming generational wealth through spirits. 🖤🔗 Listen now, tag a friend, and raise a glass to innovation and inclusion in every pour.🕰️
At a Glance
- Category: Whiskey
- Published: September 3, 2025
- Runtime: 00:27:28
- Presented by: The Liquor Connoisseur
Tasting Notes from the Episode
On this episode of The Liquor Connoisseur, we sit down with JJ Braden — a rising star in the spirits industry and Arkansas-based brand ambassador — for a soulful conversation and an on-air tasting of Delta Dirt Vodka, a unique, sweet potato based craft spirit from a Black-owned, farm-to-bottle distillery.JJ shares her journey from inventory clerk to brand ambassador, the importance of community representation in liquor, and how she’s educating consumers through tastings, storytelling, and sales.
Episode Chapters
- Cream Soda & Introductions
- JJ’s Journey into Spirits
- Life as a Brand Ambassador
- Discovering Delta Dirt Vodka
- Tasting Notes: Creamy, Sweet, Smooth
- Delta Dirt's Origin Story
- Supply Chain, Freight & Passion for Alcohol
- Black-Owned Vodka Brands to Watch
- Natural Ingredients & Transparency
- Taste of Black Spirits & Networking
- Our Favorite Books on Spirits
- Women in Whiskey & Sister Supply Chain Network
- The Power of Representation
- Delta Dirt as a Symbol of Generational Wealth
- Final Toast & Where to Find More🔗 LINKS:Delta Dirt Vodka: Supply Chain Network: Mamma Vodka: #DeltaDirtVodka #BlackOwnedSpirits #WomenInWhiskey #PronghornAlum #DrinkToRemember #SpiritTasting #VodkaLovers #ArkansasSpirits #BrandAmbassadorLife #NaturalSpirits #FarmToBottle #BlackEntrepreneurs #SupportBlackDistillers #VodkaReview #SupplyChainInSpirits #SweetPotatoVodka #InclusiveSips